Ecommerce content AU — Grow faster

Data-led product copy, social commerce video, and category SEO tailored for Australian ecommerce and DTC brands. Boost conversion on local marketplaces and Shopify stores.

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Lead Content Strategist

Maya Carter — Sydney

Services for ecommerce & marketplaces

We create content that converts across Shopify, Amazon Australia, Catch, and social channels — from SEO product listings to shoppable short-form video.

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Product descriptions & A+ content

Conversion-focused copy, bullet optimisation, and enhanced brand panels for marketplaces and your store.

Product video & demo clips

Short-form demonstrations and tiled social edits that increase add-to-cart and ROAS.

Category SEO & content marketing

Category landing pages, blog guides, and content funnels to capture Australian search demand.

Case study — Homeware DTC (Sydney)

40% uplift in product page conversion via rewritten descriptions, optimized bullets and A/B-tested hero videos.

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Case study — Health & beauty (AU marketplace)

Listing refinements and short social videos reduced CPC by 28% and increased marketplace sales.

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Our process

Audit & benchmarks: Quick store and marketplace audit to map gaps & wins.
Content plan: Prioritised content calendar, SEO keywords and video concepts for AU shoppers.
Production: Copy, photography direction, and short-form video shoots or remote edits.
Optimize & scale: Test variants, scale winners to categories and ad creatives.

Deliverables we typically provide

Product page copy (SEO & conversion)
5–15s social clips + 30s demos
Category landing copy & internal linking
Asset pack for ads + A/B test variants

Packages & pricing (indicative)

Transparent packages for common ecommerce needs. Custom quotes available for larger catalog projects.

Package	What's included	From (AUD)
Starter	5 product pages + 3 social clips	$1,950
Growth	20 product pages + 8 clips + category page	$5,900
Scale	50+ pages, ongoing content ops, testing	Custom

Ready to grow?

Get a tailored estimate — typical turnaround 7–21 business days.

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FAQ

Yes. We optimise for Shopify, Amazon AU, Catch and local marketplaces, adapting templates and image specs per platform.

Yes — we run local shoots in Sydney and Melbourne; remote edits and live direction are available nationwide.

We track CVR, AOV, ROAS (for ads), and organic search visibility — delivering reports and recommended next steps.

Quick checklist

Product data & images ready
Target launch / sale dates
Marketplace access (if required)
Any mandatory claims or compliance notes

Prepare & brief

Local ecommerce content that converts

Partner with an Australian content team experienced in marketplaces, Shopify, and paid social creative.

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